Jeremy Rall is a critically acclaimed filmmaker / photographer recognized for his innovative and diverse style. Working across an array of media platforms, Jeremy creates striking, poetic and cinematic visuals and uniquely inspired narratives.
Born in Bay City and raised in Lansing, Michigan, Jeremy began his journey into the visual arts with an old Super 8 and a Pentax ME still camera. Attending the University of Notre Dame, Jeremy studied film production and was awarded the Joseph P. O’Toole Award for excellence in film. Upon graduation, Rall moved to Los Angeles, where he was selected to participate in the distinguished fellowship program at The American Film Institute.
Jeremy has directed a multitude of notable and award winning music videos working with such artists as Snoop Dogg, Ludacris, Jay-Z, Talib Kweli, R. Kelly, T-Pain, Chingy and Kanye West. Jeremy’s innovative video Roll Out for Ludacris won Best Hip-Hop Video for the 2002 MVPA awards and nominated for Best International Video at the 2002 Much Music Awards. In 2004, Jeremy’s video for Chingy’s Holidae Inn was nominated for an MTV VMA for Best Hip-Hop Video. Jeremy’s mesmerizing video for the first single off of Chingy’s sophomore album Balla Baby was ranked #7 on Rolling Stone Magazine Best 20 Videos of 2004. His video for Ludacris Southern Hospitality made the #8 spot on Complex Magazine’s list The Best Rap Videos of the 2000’s.
Jeremy's photography has been exhibited internationally in various galleries, books and installations. Rall was a contributor to the 2001 M.I.L.K. Foundation international photography project curated by Magnum photographer Elliott Erwitt. The images were published in three volumes entitled Family, Friendship and Love and presented in an international touring exhibition. Photographs by Jeremy were featured in the LAXart 100 x 100 show and Fresh at the 2012 Museum of Contemporary Art (MOCA), Los Angeles.
Two celebrated photos series that Jeremy created were, “A Portrait of Margaret” a series of photographs shot in the home of an 87 year old, widowed African-American matriarch living in Lafayette, Louisiana. I reinterpret the “classical” portraiture by omitting any image of Margaret herself and only photographing her home environment. Her absence speculates her experience as a black woman living through segregation and turbulent past of the South, simultaneously suggesting possibilities of a post-racial America. I employ a documentary language in capturing the images, photographing under natural light, hand-held with a high ISO. The resulting images are grainy, slightly out of focus and de-saturated, a metaphor for her physical being, while the mise en scène reconstitutes her image through her homestead and possessions. “The Basement Society” is a series of photographs of an imagined “members only” club. Each member of this club is of different ethnic and racial backgrounds, creating an analogy of America’s melting pot. Photographed in a studio with stylized lighting the images invoke the essence of cool and the sexiness of a fashion magazine layout. The use of props, costuming and staging composes a conceptual narrative as an allegory of institutional racism that permeates in a coded way through pop culture, media and society.
Jeremy’s short film Keys of Life has garnered critical acclaim in over 30 domestic and international film festivals, winning several awards including Best Short and Best Cinematography. The short film follows the “worst day in the life” of a locksmith and explores themes of letting go and reconciliation. Keys of Life was selected for the BMW Films / UrbanWorld Black Film Restoration Project and aired on BET The Best Shorts Showcase 2008 and Lens on Talent in 2010.
In 2009, he directed and produced a short documentary Stories of Work & Survival: A Public + Artist Project commissioned by MOCA, Los Angeles on the creative process of artist Suzanne Lacy. Along with the documentary, Jeremy created a 10-minute video installation Work & Survival: A Portrait for the exhibition Manifestations of Contemporary Art at the Tehran Museum of Contemporary Art, Iran.
After a visit in Atlanta, Jeremy created Caution Weightless Condition a short film that recontextualizes T.S. Eliot’s “The Hollow Men” as a parable of economic, racial and social disparities in modern culture and society. Set in Atlanta’s inner city and the now demolished Bowen Homes Housing Project, the film plays both as narrative and documentary guided by narration of T.S. Eliot’s poem by Marlon Brando from the film Apocalypse Now. The resulting cinematic form becomes a memory (the Bowen Housing project no longer exists) and portrait of people living on the periphery of society, simultaneously presenting despair and hope.
Jeremy’s short film somewhere between is a narrative short film that follows a woman in the first two hours after being diagnosed with a terminal illness. The film explores ideas of memory as a bridge between “what was” and “what will be.” He uses the visual language of film to reflect her external and internal process as she reconciles her fate. The short film was shot “real-time” in a single, continuous two-hour take, once a day over five days. The film’s final form and structure is an amalgamation of the five different takes. The film premiered at the 2013 Mill Valley Film Festival.
In 2014, collaborating with celebrated artist Rodney McMillian, Jeremy produced and directed a short film entitled Representation of a Landscape as a Wall. The short film is a visual and sonic reflection of McMillian’s painting of the same name. The film screened at MOCA, Los Angeles and on their YouTube channel MOCAtv.
Rall is currently developing several feature narrative projects
Jeremy currently lives and works in Los Angeles, California.